How to Find Us:
We are located in the heart of historic downtown Winter Park. Select your mode of transportation for directions.
Self-Parking Options (see parking map):
On-street parking is available for up to 3 hours.
Free 4-hour parking is available in municipal parking lots within one block of Park Avenue.
North Park Avenue garage offers complimentary parking on 4th & 5th floors only (4-hour parking).
South Park Avenue garage (SunTrust Building) offers paid parking by the hour.
Valet Parking Options: Complimentary valet available at New England & Park avenues. Additional valet locations available across from Cocina 214 (along Welbourne Avenue) and at Prato (North Park Avenue).
About the Association
Although alliances among Park Avenue merchants have existed since the 1950’s, the Park Avenue Merchants Association (PAMA) was officially organized in 1976 by Hattie Wolfe. The association pooled the resources of local merchants to promote “The Avenue” (as it is called locally). The Association held its first Sidewalk Sale in the summer of 1977.
The PAMA became a division of the Winter Park Chamber of Commerce in 1992. Today, this 120+ member committee is the voice for business owners in the downtown business district. All PAMA members hold dual membership in the Chamber and work collaboratively on special events, marketing campaigns and advocacy that affects business on and near Park Avenue. The association works diligently to promote the Park Avenue area to both tourists and locals alike. It has created signature events like Sip, Shop & Stroll, and still holds Sidewalk Sales several times a year.
Join the Park Avenue Merchants Association
2018 PAMA Board of Directors
This representative group of local business leaders sets the agenda for the association, its marketing initiatives and advocacy efforts.
Lambrine Macejewski, Cocina 214, President
Jami Wray, Peterbrooke Chocolatier, Past President
Joanne McMahon 310 Park S./Blu on the Ave/Partridge Tree, President-Elect
Kevin Wray, Peterbrooke Chocolatier, Treasurer
Becca Fritz Luxury Trips, Secretary
Paige Blackwelder, Tuni
Tuni Blackwelder, Tuni
John Dowd, CRA Advisory Board
Michael Gibbons Eyes & Optics
Suzanne Graham, Winter Park Wedding Chapel
Sarah Grafton, Grafton Wealth Management
Tracy Brand-Liffey, New General
Kristina Mackinder, Eyes & Optics
Christina Schloot, The Alfond Inn
Meredith Gardner The Grove
Susan Skofield Winter Park History Museum
Lauren Zimmerman, Writer’s Block Bookstore
Kyle Dudgeon, City of Winter Park, CRA Program Manager
Winter Park Chamber of Commerce Staff
Betsy Gardner Eckbert, President/CEO
Lauren Bloom, Member Services Director
Katherine Keller, Marketing & Communications Director