How to Find Us:

    We are located in the heart of historic downtown Winter Park. Select your mode of transportation for directions.




    Self-Parking Options (see parking map):

    On-street parking is available for up to 3 hours.

    Free 4-hour parking is available in municipal parking lots within one block of Park Avenue.

    North Park Avenue garage offers complimentary parking on 4th & 5th floors only (4-hour parking).

    South Park Avenue garage (SunTrust Building) offers paid parking by the hour.

    Valet Parking Options: Complimentary valet available at New England & Park avenues. Additional valet locations available across from Cocina 214 (along Welbourne Avenue) and at Prato (North Park Avenue).


  • About the Association

    Although alliances among Park Avenue merchants have existed since the 1950’s, the Park Avenue Merchants Association (PAMA) was officially organized in 1976 by Hattie Wolfe. The association pooled the resources of local merchants to promote “The Avenue” (as it is called locally). The Association held its first Sidewalk Sale in the summer of 1977.

    The PAMA became a division of the Winter Park Chamber of Commerce in 1992. Today, this 120+ member committee is the voice for business owners in the downtown business district. All PAMA members hold dual membership in the Chamber and work collaboratively on special events, marketing campaigns and advocacy that affects business on and near Park Avenue. The association works diligently to promote the Park Avenue area to both tourists and locals alike. It has created signature events like Sip, Shop & Stroll, and still holds Sidewalk Sales several times a year.

    Join the Park Avenue Merchants Association 

    For membership information and to join, contact Lauren Bloom or Stacey Cox.

    2018 PAMA Board of Directors

    This representative group of local business leaders sets the agenda for the association, its marketing initiatives and advocacy efforts.


    Lambrine Macejewski, Cocina 214, President

    Jami Wray, Peterbrooke Chocolatier, Past President

    Joanne McMahon 310 Park S./Blu on the Ave/Partridge Tree, President-Elect

    Kevin Wray, Peterbrooke Chocolatier, Treasurer

    Becca Fritz Luxury Trips, Secretary


    Paige Blackwelder, Tuni

    Tuni Blackwelder, Tuni

    John Dowd, CRA Advisory Board

    Michael Gibbons Eyes & Optics

    Suzanne Graham, Winter Park Wedding Chapel

    Sarah Grafton, Grafton Wealth Management

    Tracy Brand-Liffey, New General

    Kristina Mackinder, Eyes & Optics

    Christina Schloot, The Alfond Inn

    Meredith Gardner The Grove

    Susan Skofield Winter Park History Museum

    Lauren Zimmerman, Writer’s Block Bookstore

    City Liaison

    Kyle Dudgeon, City of Winter Park, CRA Program Manager


    Winter Park Chamber of Commerce Staff

    Betsy Gardner Eckbert, President/CEO

    Lauren Bloom, Member Services Director

    Katherine Keller, Marketing & Communications Director

  • Park Avenue Merchants Association
    c/o Winter Park Chamber of Commerce

    151 W. Lyman Avenue
    Winter Park, Florida 32789

    Phone: (407) 644-8281