-
JOB DUTIES
• Integrate the company pillars, vision and business goals in your approach and outcomes.
• Recommend digital measurement KPIs for targeting, tracking, and evaluating investments to maximize ROI
• Log prospects and setup drip campaigns for continuous engagement
• Develop marketing communication plans, results, and recommendations
• Manage and utilize our CRM and marketing automation platforms with a focus on data
• Analyze, monitor, interpret, and report on marketing performance
• Assist in creating content and devising digital marketing campaigns
• Monitor, analyze and reform social media strategy
• Manage internal systems and ensure all data and information is complete and accurate
• Assist in the creation and editing of branded templates for proposals, presentations, resumes, & more to meet deadlines
• Aid in new marketing initiatives
• In-house marketing meetings support
DESIRED SKILLS AND TECHNOLOGIES
• Bachelor's degree with 1-2 years of experience in B2B digital marketing systems, campaign creation & execution, and data management, A/E/C industry a plus
• Strong experience with a CRM Software - InfoFlo is a plus
• Experience with B2B digital marketing tools (such as LinkedIn, Hootsuite, Canva, Wix, WordPress or similar programs)
• Strong analytical skills for interpreting data and identifying new trends and opportunities
• Agile capabilities for mitigating risk and adjusting to rapid changes
• Excellent professional listening, verbal, and written communication skills
• Detail-oriented, well-organized, adaptable, and outcomes-driven
• Creative thinking with the ability to use both data and intuition to form decisions
• Interest in data science, data visualization and applications to marketing efforts
• Extra Credit - Experience with content marketing, graphic design skills a plus