Hot Seat Academy
Hot Seat Academy is a business resource series designed to give insight on success.
Matt Certo, CEO & Principal of Findsome & Winmore, will be speaking about SEO and digital marketing.
Keynote Speaker: Matt CertoWrapping Your Head Around SEOEver since the dawn of the World Wide Web, marketers have grappled with positioning their brands for visibility when would-be buyers search for the products and services they sell. Years later, much has changed but much is still the same. The Search Engine Optimization (SEO) terrain is vast and confusing, but this session will help marketers and business owners understand how to navigate it with an eye toward connecting with customers.
In addition to an update on today's SEO landscape, attendees will leave with a firm understanding of:
Since there is no single template or plan that can be applied to all brands, this session will focus on helping marketers think sensibly about this very important business function and how to approach it with a new level of confidence.
- Common SEO myths and misunderstandings
- A new framework for thinking about SEO
- A clear path to creating your own SEO strategy
- Examples of SEO success that can be applied to any brand
- A list of factors that matter to search engine ranking