• Hot Seat Academy

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    Name: Hot Seat Academy
    Date: August 14, 2019
    Time: 11:30 AM - 1:00 PM EDT
    Registration: Sorry, public registration for this event has been closed.
    Event Description:

    Hot Seat Academy is a business resource series designed to give insight on success.
    Matt Certo, CEO & Principal of Findsome & Winmore, will be speaking about SEO and digital marketing.

    Keynote Speaker: Matt Certo

    Wrapping Your Head Around SEO
    Ever since the dawn of the World Wide Web, marketers have grappled with positioning their brands for visibility when would-be buyers search for the products and services they sell. Years later, much has changed but much is still the same. The Search Engine Optimization (SEO) terrain is vast and confusing, but this session will help marketers and business owners understand how to navigate it with an eye toward connecting with customers. 
    In addition to an update on today's SEO landscape, attendees will leave with a firm understanding of:
    • Common SEO myths and misunderstandings
    • A new framework for thinking about SEO
    • A clear path to creating your own SEO strategy
    • Examples of SEO success that can be applied to any brand
    • A list of factors that matter to search engine ranking
    Since there is no single template or plan that can be applied to all brands, this session will focus on helping marketers think sensibly about this very important business function and how to approach it with a new level of confidence.
    Winter Park Farmers’ Market
    200 W New England Ave
    Winter Park, FL 32789
    Date/Time Information:
    Wednesday, August 14, 2019
    11:30 AM - 1:00 PM
    Contact Information:
    Tiffany Cahill
    $15 for Members
    $30 for Non-Members
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