From President and CEO Betsy Gardner Eckbert, who is at Word Travel Market in London:
Betsy Gardner Eckbert at Visit Florida Booth at World Travel Market
It’s another full day of opportunities to promote Winter Park to tourists in the United Kingdom and beyond.
I’ll be working with Brazilian tour operators today to build out some custom experiences for Portuguese-speaking guests – a first for us and a great opportunity to promote our Old World Charm to new visitors.
I’m also connecting with United Kingdom travel companies based in Osceola County to create brand awareness and brochure placement. I see a great opportunity to connect United Kingdom guests to Winter Park from the Poinciana SunRail station. I’m similarly networking with multiple transportation companies to include Winter Park on bus tour maps and itineraries.
Among the most promising opportunities is a partnership with Virgin Atlantic and TUI Airlines to feature Winter Park in their guest marketing collateral. This aligns with our goal of attracting the visitors we want to come and experience all we have to offer, away from the crush of theme parks.
Thanks for following me on this journey. I’ll continue to keep you posted.