Winning on Social: Social Media Marketing from Fortune-100 Award-Winning Strategist Katie Lopus
When it comes to growing your business online, social media marketing isn’t just an option—it’s your most powerful tool. And if anyone knows how to make it work for you, it’s Katie Lopus, founder of Klo Marketing and a Fortune 100 award-winning social media strategist specializing in LinkedIn. Her insights? Straightforward, smart, and driven by results.
Having consulted with iconic brands like Universal Destinations & Experiences, Marriott Vacations, and Sheraton, Katie outlines a no-fluff blueprint for building a social media strategy that actually works:
1. Start with the Big Picture: What Does Your Business Need?
Before posting a single reel or status update, figure out what you’re trying to achieve. Is it:
More leads?
Increased revenue?
Website traffic?
Whatever your goal, social media has the potential to shift the trajectory of your business—but only if you’re clear on what you're aiming for.
2. Analyze Your Brand & Audience
Katie’s next step: get crystal clear on your brand identity and your audience.
What do you want to be known for?
What are your business goals?
Where does your audience spend their time online?
This self-awareness sets the stage for every piece of content you’ll create.
3. Create Audience-First Content for Social Media
Instead of trying to be everywhere at once, focus on 1–2 platforms where your audience already lives. And don’t just post to post—create content that solves a problem for your ideal client.
Pro tip: Video and multi-photo posts typically perform best across platforms.
4. Bring Your Social Media Strategy to Life
Got an idea? Create it.
Katie’s mantra: Done is better than perfect.
Don’t let overthinking hold you back—put your ideas out there, test what works, and iterate. And remember to repurpose your content: Only about 10% of your audience sees your content the first time, so reposting it helps expand reach without extra effort.
5. Leverage Influencers & Real People
Nano and micro-influencers pack a serious punch. In fact, 69% of people trust influencers over information from a company.
Build employee-generated content by incentivizing your team to share and promote your brand. Because here’s the truth: people want to follow people, not just logos. Human faces = real connections.
6. Become the Hero of Your Own Brand Story
Audiences crave stories. They want someone to root for—and your founder-led content should deliver just that.
To win, focus on:
Getting relevant attention
Becoming the go-to resource in your niche
7. Optimize Your LinkedIn Strategy
LinkedIn is a goldmine for B2B and personal branding. Katie recommends completing every section of your profile and using content pillars like:
- Team and culture highlights
- Customer experience stories
- Industry/business insights
- Corporate partner spotlights
- Community involvement
- Leadership and personal growth
Also, don’t forget to share:
- Customer testimonials
- Lessons learned
- Staff wins and business milestones
8. Go Beyond Posting — Join the Conversation
Facebook Groups are another powerful (and underused) tool to promote your business. But the key isn’t just promotion—it’s participation.
Offer VIP experiences and engage in social listening—that means searching for conversations already happening in your space and contributing in meaningful ways. It builds trust, boosts visibility, and helps you gather real-time market feedback.
Monitor:
Brand mentions
Competitor activity
Relevant keywords
Then, use those insights to refine your campaigns, improve your products, and serve your audience better.
Final Thoughts
Katie’s approach to social media strategy is both visionary and practical. With a sharp eye on data, a pulse on consumer behavior, and a human-centered mindset, she’s helped businesses be unforgettable.
Want results? Follow her lead:
Stay focused
Show up with value
Be human
And above all—just start.
Learn more about Klo Marketing at klomarketing.com or in our directory.