Thought Leadership on Sales with B Student Podcast Guest Tim Lesnick
B Student Podcast Guest Tim Lesnick, cofounder of Trova, a high-performing recruiting firm for professionals and host Betsy Gardner discussed their top strategies for success in sales and why every job has a sales component. Here are the top tips from the interview.
To watch the full episode, visit these links:
Apple Podcasts: https://podcasts.apple.com/us/podcast/b-student-podcast/id1789761729
Spotify: https://open.spotify.com/show/5YYPZBPZalpThPOEnvKozz
Youtube: https://www.youtube.com/@WinterParkChamberofCommerce
- Selling Skills are Universal Graduates often lack sales training, yet sales skills are crucial even beyond stereotypical roles. Everyone can benefit from influencing techniques.
- Identify a Need First Recognizing needs and offering solutions is foundational to effective sales.
- Influence Over Transactional Sales Focus on understanding and addressing customer problems. Building relationships is more vital than pushing products.
- Building Relationship Capital Sales success often depends on leveraging networks and connections. Know your audience and build rapport organically.
- Authenticity is Key Genuine interactions foster trust. Avoid "commission breath" by prioritizing customer needs over making a sale.
- Drive and Promotion A great salesperson combines ambition with effective communication. These two traits together can drive successful sales outcomes.
- Learning from Rejection Early failures in sales can offer learning opportunities. Adapt your approach based on feedback and persistence.
- Perspective in Problem-Solving Bringing an outsider's view can highlight opportunities missed from within. Approach problem-solving with a fresh perspective.
- Connections Enhance Opportunities Weak social ties can lead to unexpected business opportunities. Value every interaction as a potential professional touchpoint.
- Embrace Vulnerability and Self-Awareness Acknowledging weaknesses and being authentic makes for better relationships. Sales flourish in an atmosphere of trust and relatability.
These lessons provide valuable insights into the nuanced art of sales, emphasizing the importance of authenticity, relationships, and adaptability. Watch the full episode of the B Student podcast to learn more!